Now the whole point of an artist going out of their way to promote and advertise their upcoming album is so that fans and also new potential fans will go out and buy your album. However for "Born Sinner" artist J Cole its seems like all those promotional Vlogs were intended for himself! To force himself to like his album so much that he went out to buy his own album, not one copy but the entire outlet at Best Buy in Union Square, NYC.
No doubt strapped for cash, J Cole called the Prince of Young Money to help pay the $888.70 bill that it came to! When J Cole asked staff how his album was doing compared to Kanye's "Yeezus" the staff member said that "Born Sinner" has been selling out more....Well no isht Sherlock you just bought out the entire stock in one go!
No damage done here as it's no
secret artist's and record labels buy out their own albums to improve sales reports for Billboard and then resale their album, further increasing sales reports. (its just one big scam, don't believe me ask 1 million in one week Lil Wayne) Well there's a video that goes with the whole escapade, watch it below: